The PropTech market is accelerating as real estate organizations modernize through AI, IoT, smart buildings, digital platforms, and data-driven analytics. According to a recent SNS Insider report distributed via GlobeNewswire, the U.S. PropTech market was valued at $8.46B in 2023 and is projected to reach $22.26B by 2032 (11.33% CAGR, 2024–2032). The same report estimates the global PropTech market at $33.19B in 2023, forecast to grow to $106.97B by 2032 (13.9% CAGR, 2024–2032).
This growth signals a larger shift across the industry: real estate is entering an AI-driven transformation cycle. Owners, operators, and investors are adopting AI-powered property analytics, connected building systems, and modern property management platforms to improve asset performance, reduce operational friction, and deliver better occupant experiences.
Why PropTech is becoming mission-critical
Real estate is complex—fragmented workflows, legacy systems, manual handoffs, and siloed data are common across leasing, operations, maintenance, capital planning, tenant engagement, and reporting. PropTech is changing that by enabling organizations to:
- Unify systems and data across portfolios, properties, and teams
- Automate operations to reduce repetitive work and minimize errors
- Improve decision-making through real-time insights and predictive analytics
- Increase NOI by optimizing energy, maintenance, leasing performance, and utilization
- Elevate tenant experience with responsive, digital-first services
Where AI creates the biggest lift in PropTech
AI doesn’t just add features—it changes what’s possible. With the right foundation, AI can help real estate teams move from reactive operations to proactive, predictive performance:
- Predictive maintenance: anticipate failures before they happen, reduce downtime, extend equipment life
- Intelligent operations: automate work orders, triage issues, optimize staffing and vendor dispatch
- Smarter leasing and revenue: improve pricing decisions, identify demand patterns, reduce vacancy time
- Portfolio intelligence: turn scattered data into actionable insights for asset strategy and capital planning
- Tenant experience at scale: personalize services, streamline requests, and improve satisfaction
Real change requires the right software—not just more tools
The challenge isn’t a lack of PropTech products. It’s that many organizations end up with disconnected point solutions that don’t match their workflows, data realities, or business goals. Real transformation happens when your technology is built around:
- Your portfolio and operating model
- Your data sources and integrations
- Your compliance, reporting, and security needs
- Your roadmap—from quick wins to long-term transformation
Lukasa: Custom Enterprise Software Built for You
PropTech can benefit companies across industries and play a pivotal role in modernization—but the highest ROI comes from implementing the precise capabilities you need, tailored to how your organization actually runs.
Lukasa builds custom enterprise software built for you—combining AI with PropTech capabilities—to help you modernize operations, connect systems, and unlock measurable results. Whether you’re enhancing building performance, streamlining property management, improving tenant engagement, or turning portfolio data into intelligence, we help you design and implement a future-focused path to strategic growth. Built to drive real change in real estate.
