Omnichannel Marketing and ERP Essentials for your Business

Lukasa Insights

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Digital tools that synchronize your systems to help you reach more customers 

In today’s market, an omnichannel strategy is vital to a company’s competitiveness, growth, and profitability. 

For all types and sizes of business—from large and midsized B2B or B2C to smaller “mom-and-pop” and C2C companies—conversion and customer satisfaction depend on meeting and engaging the buyer wherever they are, building a relationship, and providing an impeccable experience—engaging, consistent, and smooth—at every touchpoint. 

As Forbes reported last year, “Omnichannel retailing is not simply selling your product through multiple sales channels, such as online or in brick-and-mortar stores. The notion of providing a seamless customer experience — whether the client is shopping online from a mobile device, on a laptop or in-store — is what omnichannel commerce is all about.”

Today’s enormous range of e-commerce options and online marketplaces offer your business unprecedented sales opportunities. Established platforms such as Amazon Marketplace, Ebay, Walmart Marketplace, and Target Plus get your product in front of an enormous customer base, and each outlet enables rapid launch and provides ample tools to facilitate advertising, selling, fulfilling, and shipping.

But managing all of these platforms individually would be a herculean task.

Says Forbes, “To make the omnichannel experience as seamless as possible, the back-office systems used for your financial, inventory and customer service management...must be able to communicate in real time with your e-commerce solution.”

Enter ERP.

Enterprise Resource Planning refers to software designed to help companies integrate, consolidate, and synchronize a vast range of daily business processes, both logistic and strategic; from financials—including accounting, budgets, predictions, risk management, planning, and reporting—to project management, sales, compliance, customer relations, and much more. It’s a single system that connects technologies, people, and departments, from the proverbial mailroom to HR to the C-Suite, facilitating workflows, and providing a common database that ensures data integrity and a reliable source of up-to-the-minute information among all users.

In the 1990s, the Gartner Group first coined the term Enterprise Resource Planning to describe how businesses were endeavoring to apply the concepts of MRP—Material Requirements Planning/Manufacturing Resource Planning, used to improve efficiency and planning in manufacturing since the 1960s—to a wide range of industries and processes. Initially focused on data organization and back-office systems, as the Internet and e-commerce grew, ERP expanded to encompass customer relations, HR, supply chain management, and much more.

For today’s retailers, ERP is an essential tool for managing the complexity of omnichannel marketing and sales.

ERP centralizes data from all sales platforms, automating and synchronizing updates to provide detailed real-time information and to guarantee a unified user experience—throughout an organization and at every touchpoint for the consumer. 

ERP helps your business manage supply chain operations, procurement, warehousing, and shipping; purchases, reorders, and returns; inventory and loss prevention. It consolidates transactional data from multiple sources and provides the seller with valuable consumer insights. It drives growth by improving your company’s efficiency as well as meeting your consumer’s needs and optimizing their experience wherever and however they find your product. 

Companies can choose from two main types of ERP systems:  

  • On-Premises ERP is installed on your local server and hardware and managed by your company’s IT department.
  • Cloud-Based ERP is managed by an off-site provider.

At Lukasa, we understand the necessity—and the complexity—of omnichannel marketing. We know the typical obstacles companies face in getting their product into all the most valuable sales channels and managing multiple platforms. We’re experts in process analysis and improvement, innovative technology, and digital transformation for every aspect of your business, including omnichannel, and we can help you upgrade to the perfect ERP system for your company. 

We also know that your digital transformation doesn’t have to be overwhelming or prohibitively expensive. We work side-by-side with your team to gain a deep understanding of your precise needs. We create a customized modernization solution and offer ongoing support to supercharge your company’s growth in a rapidly evolving, digital-driven economy. 

About Lukasa -
Lukasa empowers small-to-medium-sized businesses by designing and implementing custom business and technology solutions that drive efficiency, productivity, and innovation, enabling them to stay ahead in today’s rapidly-changing competitive landscape.